Why online tea brand Naoki Matcha is looking to grow offline in Singapore

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Founded by Chiam Sing Chuen and Samuel Loo in 2015, Naoki Matcha is a Singapore-based brand that specialises in selling matcha tea online.  The brand has built a reputation for sourcing high-quality products from various tea regions in Japan, and caters to a growing global audience in Singapore, the US and UK. “Over the years, we’ve built close relationships with our network of Japanese tea estates, processing factories and tea masters. It wasn’t easy but now we get access to high-qua

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