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How Culture Kings CEO Simon Beard is turning the brand into a behemoth

The Las Vegas Culture Kings store is just a few weeks old, but CEO Simon Beard is confident that it will break records. The new flagship store – the brand’s first in the US – features about 1300sqm of retail space, as well as a recording studio for musical artists, a 23-metre hat wall, a bar, live DJs performing daily, and a Secret Room featuring sought-after items in the streetwear market. The shop also features more than 18 global brands designed by Culture Kings, and about 60 styles fro