Hotel Lotte Co. said Tuesday it has opened a new inner city duty-free store in Vietnam’s Da Nang city as its duty-free division prepares for a surge in global travellers.

The Da Nang location is the second global inner-city store operated by the brand, following its store in Sydney.

The new store, located in a mall near the touristy seaside of My Khe Beach, is the largest store outside the airport operated by Lotte in Vietnam and holds around 200 brands, it said.

Lotte expects the new inner city location to generate up to US$3.8 million in annual revenue once tourism returns to normal, it said. Its goal is to occupy 60 per cent market share in Vietnam’s duty-free market, which was estimated at around $229,4 million before the pandemic.

The company plans to accelerate its global expansion in the coming years by adding new locations abroad, including the Changi Airport branch in Singapore scheduled to open in 2023.

Lotte Duty-Free, a business division of Hotel Lotte, is the world’s second-largest duty-free retailer by sales and owns a total of 13 stores in six countries across the globe.