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How technology is shaping the shift to a circular economy

The era of conscious consumerism is settling in. Capgemini research shows consumers are willing to pay a premium for products they deem sustainable, and prefer to purchase from businesses that place sustainability at the core. Questioning where the raw materials come from and where the waste will end up is a growing trend.  Customers now demand to be part of the sustainability conversation and increasingly use their wallets to make their opinions count. Retailers across the globe are u