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How Courvoisier aims to create a new generation of cognac drinkers

Cognac brand Courvoisier recently served up some uniquely French ‘joie de vivre’ at a highly attended pop-up in Hong Kong, as part of its campaign to revive cocktail culture in the market. Jebsen Wine and Spirits, Courvoisier’s official distributor in Hong Kong, played a big role in creating a multisensory cognac experience, while the brand revealed a striking and refreshing new bottle design.  Cognac is traditionally consumed as a digestive, and purists prefer it neat, or with a drop