Fashion label Levi’s has unveiled a new flagship store inside Singapore’s bustling Ion Orchard shopping complex, its largest store to date in Southeast Asia. 

The opening of Levi’s Orchard takes the brand’s store count in the country to 24. The flagship takes over a 3400sqft space of shopping mall, representing a full selection of Levi’s apparel and collections, including Levi’s Vintage Clothing and Levi’s Made & Craft. 

Levi’s Ion Orchard is also the brand’s first store in Singapore to feature the Tailor Shop service, which offers customers customised options for their favourite denim pieces, ranging from hems or tapers to chain stitching and embroidery services. 

“Singapore is a key market for us,” said Nuholt Huisamen, MD and senior VP at Levi Strauss & Co East Asia Pacific. “The new Ion Orchard store brings to life our commitment towards creating elevated brand experiences for our consumers – both online and offline.”

The store design features Levi’s signature wood-tone decoration to create “a comfortable and aesthetically pleasing retail experience”. Digital tools are installed throughout the store, including LED portal entry archways and LED screens showcasing multimedia content. 

The Ion Orchard location overtook Levi’s concept store in Indonesia to become the brand’s largest store in the region. The Indonesia flagship store was opened last year under the brand’s ‘Next Gen’ design concept. 

Levi Strauss & Co, which has approximately 3100 retail stores and shop-in-shops globally, reported net revenues of US$5.8 billion last year.