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“Collaborate to compete”: Why Australia’s Wesfarmers has teamed with Disney

Australian retail conglomerate Wesfarmers has dropped the gauntlet.  By announcing a partnership with The Walt Disney Company, and creating an easy way for customers to get access to the Disney+ video streaming service, as well as its own OnePass subscription shopping service, Wesfarmers has taken aim at Amazon Prime. The new subscription deal, which costs A$14.99 a month and will be available later in December, is A$3 a month cheaper than subscribing to both services separately, and will l