Charles & Keith’s sister brand, Pedro, has expanded its footprint into Taiwan, launching its first store inside the bustling shopping complex Taipei 101. 

Pedro Taiwan store follows a clean and minimal aesthetic design, representing the brand’s signature style of “effortless essentials”. The interior look is somewhat similar to Charles & Keith.

“Adding visual focus with subtle colouring, the space offers a breaking retail experience for the style-driven consumers of the city,” the company said. 

The store opening ceremony was participated by local celebrities such as Aaron Yan and Gemma Wu. 

Taipei 101 shopping mall has recently welcomed a series of new tenants and is home to several brands’ first store and flagship in the territory. Fashion label Boss recently opened its first flagship store in Taiwan at the shopping complex, introducing its latest retail concept to the market.

Earlier this year, Swedish fashion brand Cos also expanded its store network into Taiwan, opening its first brick-and-mortar store at the Taipei 101 Shopping Center. The 700sqm flagship also marks Cos’ first concept store in the world.