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“Not tokenistic”: How Jam The Label is making fashion more inclusive

Launched in 2019, Jam The Label is one of just a few brands in Australia that offers stylish and functional clothing for people with disability. It recently ran a pop-up at The Glen shopping centre in Melbourne, and has a long-term vision to making shopping more accessible for everyone. Here, we speak to co-founders Emma Clegg and Molly Rogers about starting the business as occupational therapy students, working with the disability community and gearing up for the year ahead. Inside Retail: Can