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How This is Not a Toy Store is bringing the art toy movement to Australia

This Is Not A Toy Store is a new Melbourne shop and event space that aims to introduce local consumers to the growing global movement around art toys. Founded by directors Cipta Croft-Cusworth, Alex ‘A.J’ Dinsdale and Fletcher Anderson, the concept began as the three toy designers were looking to forge a community of like-minded artists and enthusiasts who recognised and appreciated toys as a form of artistic expression.  The grassroots movement, which they’ve dubbed This is Not A