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Reducing the cost of free returns: how retailers are cutting back

The true cost of free returns. Source: Bigstock
The true cost of free returns. Source: Bigstock
Customers want a quick, simple, and flexible return process and the peace of mind that if they don’t like an item, they can easily return it.  Retailers know that hyper convenience is essential to the e-commerce proposition, and many continue to offer ‘free returns’ to remain competitive. However, the real cost of such a service is not sustainable – not for retailers and not for the planet.  How e-commerce hurts the environment  National Retail Federation figures show that