French perfume retailer Atelier Cologne has launched its first brick-and-mortar location in Singapore, in a partnership with local distributor Aura Prestige. 

The store, located in Takashimaya, aims to take customers on “a voyage of self-expression through fragrant poetry, mixing natural materials and modern technologies while emphasising its dedication to sustainability”.

The brand says the boutique’s wooden installations are created from sustainably certified panels. All of Atelier Cologne’s collections are displayed on brushed brass consultation tables that are recyclable and energy-efficient.

In the centre of the store, there is a water drop constructed entirely of recycled glass, signifying the essence of nature incorporated into the brand’s scents.

Customers can sample the brand’s two perfume collections – Collection Absolue, which includes energising scents inspired by Nature’s balance and harmony, and Collection Rare, which includes fragrances inspired by Nature’s complexity – in an environment thoughtfully designed to welcome reconnection with Nature.

In 2021, the brand made its Macau debut, opening its first store at Shoppes at Venetian.