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Coupang to exit Japan to focus on Korea, Taiwan

Coupang, the South Korean e-commerce giant, is to close its operations in Japan to focus on its domestic and Taiwan markets.

According to Nikkei, Coupang Japan has chosen to discontinue its two-year-old experimental food and household items delivery service in Meguro and Setagaya, Tokyo, on March 21.

In the two cities, the business has been running a quick-commerce service that delivers online client purchases within 10 minutes, in collaboration with local department store Takashimaya and the 100-yen store Daiso, offering nearly 5000 products.

Coupang’s headquarters in Seoul confirmed the company’s withdrawal from Japan but declined to speak further.

Meanwhile, the company announced that it would concentrate its efforts in South Korea and Taiwan.

“We have decided to curtail our pilot in Japan which will allow Coupang to focus our resources on growth opportunities in Korea and Taiwan that we expect to generate more value for customers and stakeholders,” the company said in a statement.

Last October, the e-commerce company launched its Rocket Delivery service in Taiwan, as part of its strategy to strengthen its presence in the Asian market.

Further reading: How Coupang, the Amazon of Korea, turned a profit 18 months after listing

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