Free Subscription

  • Access 15 free news articles each month


Try one month for $4
  • Unlimited access to news,insights and opinions
  • Quarterly and weekly magazines
  • Independent research reports and forecasts
  • Quarterly webinars with industry experts
  • Q&A with retail leaders
  • Career advice
  • 10% discount on events

Logitech expands retail reach with Watsons rollout

(Source: Supplied)

Logitech Singapore has teamed with Watsons to sell a selection of its lifestyle and technology items in-store throughout the city state.

Personal workspace solutions products from Logitech, such as the K380 Multi-Device Bluetooth Keyboard, Pebble Wireless Mouse M350, Lift Vertical Ergonomic Mouse, POP Wireless Mouse, BRIO 500, and Zone Vibe 100 Wireless Over the Ear Headphones, will be on display and available for purchase at 28 Watsons locations in Singapore and online.

“In a new world of work and play where technology products have become integral to our everyday lives, Logitech has evolved from a tech brand to a lifestyle brand,” said Bernard Chow, head of cluster for Singapore, Malaysia and the Philippines, with Logitech.

“In our recent region-wide Logitech-Milieu insight study on the consumer purchasing behaviour of content creation technology, we found that about one in two respondents from Singapore was interested in purchasing audio and video technology. In line with this insight, we wanted to fulfil this need by expanding our touchpoints and channels innovatively in the retail space.” 

Chow said the agreement would strengthen Logitech’s lifestyle and ergonomic products, which will be shown alongside Watsons’ present assortment of beauty and wellness products.

Further reading: Watsons eyes 100-strong store network in the Middle East

You have 7 free articles.