Luxury fashion retailer Coach has partnered with Brawn & Brains Coffee to launch a world-first coffee shop – Coach Cafe – in Singapore. 

The cafe, located on Keong Saik Road, is part of Coach Play Singapore, the third in a series of locally customised new concept stores. 

The Coach Cafe features a cosy interior design with pastel colours throughout. 

The Coach Cafe is housed on the first level of a three-story Coach experience. The second level has a retail section featuring Coach merchandise as well as a customising station where consumers may decorate their bags with designer pins. A third level features an art display for customers to learn more about Coach through aromas, audio, and videos. 

Coach Singapore opened its first concept store, entitled ‘Tomorrow’s Vintage,’ in 2021 to commemorate the brand’s 80th anniversary. The store, located in a small shophouse at 1 Teck Lim Road, had a bright yellow exterior and an interior with neon lighting.