Palm Angels has opened its first store in South Korea as part of a broader plan to expand throughout Asia. 

The Seoul launch is in conjunction with Forward Global Fashion Co, a local distributor. The two-story store is housed within the Forward Global Fashion building, a well-known luxury retail centre in Seoul. 

Pink concrete walls, whitened cedar wood, marble backdrops, and stainless steel racks are used in the store design.

The store offers men’s, women’s, and children’s clothing and accessories, as well as an exclusive collection created as a tribute to the city.

Francesco Ragazzi, an art director with a background in fashion communication, founded the Palm Angels brand in 2015, which is now part of the New Guards Group. Farfetch acquired a 60-per-cent share in the Italian brand through New Guards Group in the summer of 2021.

Palm Angels opened its first flagship store in Hong Kong in 2018.