Cafe Kitsune, a French coffee brand, has opened its first outlet in Taiwan, expanding its Asian portfolio.
The store – the 17th in Asia and 26th worldwide – is located in Tapei’s Bellavista shopping complex and has a warm colour palette and a minimalist style.
Cafe Kitsune, which debuted in Tokyo in 2014, is expanding across Asia, with operations in markets including Singapore, the Philippines, Japan, South Korea, and Indonesia.
Taiwanese people have long been recognised for their love of tea, but in recent years, coffee culture has changed consumer habits and gained popularity in the nation.
According to Statista, Taiwan’s Coffee industry generated US$11.07 billion in revenue this year. The market is predicted to increase at a 5.28 per cent annual rate (CAGR 2023-2025).
Louisa Coffee and Starbucks were the two most popular chain coffee shops in Taiwan in 2020, each with more than 500 locations. Other foreign coffee brands also consider Taiwan as a potential growth market. % Arabica, a Japanese coffee chain, made its Taiwanese debut in August with a brick-and-mortar location in Taipei, while Flash Coffee opened its first store in the region in 2021.
Taiwanese coffee brands are also expanding into new markets. At the end of September, Miracle Coffee, a Taiwanese coffee business, launched its first outlet in Singapore.
