A/X Armani Exchange, the Italian luxury fashion house, has opened a new store in Malaysia, apparently the first in the Southeast Asian region to display the brand’s latest international design concept. 

Located at the Gardens Mall in Kuala Lumpur, the store is designed with a modern theme with a simple design, addressing the brand’s vision, which is about youth, modernness and convenience. 

A/X Armani (Armani Exchange) is an Armani subsidiary inspired by street style and dance music. The brand mostly targets a younger demographic. 

The brand was founded in the US in 1991 with the goal of making its product line more accessible than Giorgio Armani or Emporio Armani. A/X Armani has been sold in the Americas and Asia-Pacific since 1994.

A/X Armani, which Giorgio Armani fully acquired in 2014, debuted its flagship in Milan, its largest location in Europe.