Australian Kmart-owned homewares brand Anko has teamed up with e-commerce giant Flipkart to expand its footprint in India.

Indian shoppers can now peruse about 400 Anko products across multiple categories on Flipkart, and the company says it plans to increase its range in the near future.

The Australian retailer announced its debut in India earlier this year and reported strong growth from both metropolitan and tier 2, and 3 cities.

“This strategic alliance will allow us to reach a wider audience and meet the growing demand for high-quality and affordable homeware products across the country,” said Pulkit Bansal, country head at Anko India.

“Through Flipkart’s Brand Mall, Anko will have a prominent presence with a dedicated presence across platforms, ensuring easy access for customers. Additionally, Anko products will be listed under Flipkart Plus assured listings, offering customers a guarantee of quality and reliability.”

Anko is sold through more than 300 stores in Australia and New Zealand, as well as other international markets. The brand focuses on providing advanced shopping experiences with responsibly sourced products.

Anko is Kmart Australia’s house brand. The Anko name was introduced in 2019 as part of Kmart’s 50th anniversary celebrations.