Innocean Worldwide, a major South Korean advertising agency, said Wednesday it will open an instant noodles pop-up store featuring “ramyeon” (Korean instant noodles) at Siam Discovery in Bangkok, Thailand.

The pop-up store will operate for five weeks, from now until July 31, and will showcase a selection of 7,500 ramyeon products from four South Korean producers.

Visitors will have the opportunity to sample instant noodles made with a variety of ingredients.

The pop-up store is designed to resemble Seoul’s Euljiro Alley, a trendy destination popular among young South Koreans. It will be adorned with neon signs and posters.

Innocean explained that the store aims to provide more than just a platform for showcasing and selling products.

It offers visitors a unique opportunity to immerse themselves in Korea’s ramyeon culture within an authentic Korean setting.

This story was originally published by Yonhap, via Korea Bizwire.