Fendi‘s premium furniture and homeware branch Fendi Casa has opened its first flagship store in China. 

The opening of the brand’s third flagship globally follows the success of the Piazza della Scalla in Milan, which opened last year. 

The 765sqm store on Shanghai’s Nanjing West Road spans two levels, with floor-to-ceiling glass windows providing natural light.

According to Alberto Da Passano, CEO of Fashion Furniture Design, Asia, particularly China, is one of Fendi’s most important markets. The brand’s new Shanghai launch is both a challenge and an opportunity.  

Fendi started Fendi Casa in 1987 after Alberto Vignatelli and Anna Fendi came up with the idea for a home collection. Fendi was one of the first fashion houses to enter the homeware market with a specialist collection. 

In 2021, Fendi and Design Holding, a global group in the high-end design sector, partnered to establish Fashion Furniture Design (FF Design), with the goal of expanding the Fendi Casa business. The largest shareholder in the joint venture is Design Holding.

Fendi Casa now operates across the world including Europe, the Middle East and India, Southeast Asia and America.