Tech accessory brand Casetify has announced its plan to sell its products throughout the US in partnership with consumer electronics retailer Best Buy.

The partnership, which is Casetify’s first ever large-scale retail partnership in the US, will see the brand’s tech accessories ranged in more than 850 Best Buy locations as well as online at BestBuy.com.

Products will include protective accessories made for the latest iPhones and AirPods and the brand’s popular rope cross-body straps among others.

With this first major expansion, the company expects to boost its share of the global tech accessory market and attract new customers.

“Our entry into major retailers like Best Buy marks a pivotal moment for Casetify, as we continue to expand our omnichannel presence and reach new consumers across the country through these in-store and online experiences,” said Wesley Ng, CEO and co-founder of Casetify.

Further reading: Casetify unveils its first flagship store in Japan