Foot Locker’s Atmos quits North America to focus on Asia

Japanese footwear brand Atmos is withdrawing from North America, shutting its existing three stores and e-commerce site in the US, according to WWD

The Foot Locker-owned label said the move is part of its strategy to shift its focus to the Japanese and other Asian markets. In August, Foot Locker reported a 9.9 per cent drop in sales for the second quarter of this year with Atmos’ composite sales plummeting 10 per cent. 

“We are confident that this is the right move for Atmos and will help us continue to work in service of bringing sneaker and street culture to our customers in Asia,” the brand’s senior VP and GM Patrick Walsh told WWD

Entering the US in 2020, Atmos rolled out three locations in NYC, Philadelphia, and Washington DC. The brand alongside footwear chain WSS was acquired by New York-based Foot Locker last year for a combined US$1.1 billion. The acquisition of Atmos was valued at US$360 million. 

Founded in 2000 by Hidefumi Hommyo, Atmos sells premium sneakers and apparel, including its exclusive in-house label. 

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