Chinese e-commerce platforms including PDD Holdings’ Pinduoduo and Alibaba’s Taobao are offering deep discounts on Apple’s latest iPhone 15 series, with some selling models up to US$123 below the retail price.
Analysts say the iPhone 15 has not been selling as well in China as its predecessor. Counterpoint Research said last week that iPhone 15 sales in China were down 4.5 per cent versus the iPhone 14 in the first 17 days after its market launch.
Apple, Pinduoduo and Alibaba did not immediately respond to requests for comment.
In China, Apple will occasionally allow partner vendors to offer discounts to spur demand. But Chinese e-commerce platforms have also been locked in a “value for money” battle as consumers tighten their belts amid a slowing economy, with discounting a key focus of forthcoming annual Singles Day shopping festival.
Pinduoduo is offering the 128 GB version of the iPhone 15 Plus at $835.16, $123.26 less than Apple’s retail price of $968.47, according to checks made by Reuters.
The 512 GB iPhone 15 Pro Max, which has a $1.643 price tag in Apple’s store, can be bought for $1.465 on Alibaba’s e-commerce platform Taobao.
The e-commerce platform iPhone 15 discounts were first reported by The Economic Observer weekly newspaper on Monday.
- Reporting by Sophie Yu and Brenda Goh; Additional reporting by Shanghai Newsroom; Editing by Alexander Smith, of Reuters.
