Central Retail Corporation (CRC) has appointed the Chirathivat family’s heir Natira Boonsri as CEO of Central & Robinson Department Stores.
In her new role, she will oversee the business’ development in the international market while driving the company growth as a leading department stores operator in Thailand.
“The mission of Central and Robinson Department Stores is to create a lasting impression on our customers and make them the happiest, as we are committed to constantly innovating and delivering the best customer experience,” Boonsri said.
“We are also committed to playing a significant role in advancing both social and environmental sustainability in conjunction with our business operations.”
Boonsri has about 20 years of experience in department store management. Boonsri, who graduated from Havard Business School, recently held the chief commercial officer position at Central Retail Group.
CRC generated US$6.7 billion in revenue last year with a net profit of US$216.6 million. The Thai retail conglomerate established a membership-based wholesale business dubbed ‘Go Wholesale’ in September. The company said it would allocate about US$570 million to the development of the model over the next five years.
