Gentle Monster’s perfume retailer Tamburins has opened a flagship store in Seongsu to commemorate the debut of the Jennie x Tamburins perfume line.

The store, which follows Sinsa and Samcheong, is inspired by the concept “Viewer in the Garden – an Unusual Form of Garden.” 

The store is located inside an underground tunnel visible through the glass window and is surrounded by curved white walls, aiming to create unfamiliar scenery. 

The Seongsu flagship store houses the brand’s most recent perfume line, which was debuted through a campaign by Blackpink’s Jennie, as well as new products such as lip balm, candles, and Shell Perfume Hand and Shower Rebody. 

Gentle Monster’s cafe brand Nudake debuted its Nudake Sinsa location in South Korea’s Gangnam, one of the city’s busiest districts, in September.