French womenswear brand, BA&SH has opened its first Singapore flagship store in partnership with Bluebell Group. 

Located at Marina Bay Sands, the store is designed to emphasise raw materials and soft colours, using clay, sand and grey tones. Rope curtains separate spaces, while stoneware and ceramic wall sconces made in France and pillows, carpets and hanging baskets handmade in Afghanistan give the store a “home sweet home” vibe for BA&SH.

Barbara Boccara and Sharon Krief, the founders of BA&SH, said the expansion into Singapore was “an important step” in the brand’s regional expansion. 

“Singapore is not only the central hub of Southeast Asia, but also a bridge between East and West. We are looking forward to having more opportunities to learn more about Singapore and its customs in the future, and to inject new inspirations into the future design.” 

Nelly Ngadiman, MD of Bluebell South East Asia & Australia, said the synergy between the values of Bluebell Group and BA&SH, along with its commitment to “exceptional fashion” made the partnership a natural fit. 

“This flagship store at Marina Bay Sands will undoubtedly resonate with the fashion-savvy audience in Singapore.”