Fast food and restaurant operator Cafe de Coral saw its attributable profit surge in the six months ended September 30 on the back of higher sales in both Hong Kong and Mainland China and improvement in operating cost control and manpower productivity.

Its profit attributable to shareholders surged 84.4 per cent year on year to HK$200.6 million (US$25.7 million) as revenue went up 10.8 per cent to $4.32 billion (US$554.1 million).

In Hong Kong, revenue jumped 10.3 per cent to $3.54 billion as institutional dining revenue climbed 21 per cent to $457.6 million. Quick-service restaurant revenue increased 9.3 per cent to $2.57 billion while casual dining revenue climbed 8.5 per cent to $449.1 million.

The company attributed the increase in revenue in Hong Kong to robust planning focused on product design and promotional offerings along with successful brand-building campaigns and marketing promotions.

Revenue in Mainland China increased 13.2 per cent to HK$774.8 million.

“Although the economic situation in Mainland China is not without challenges, the business has recovered with strong same-store sales growth because of our focus on the vast mass-market consumer segment and continuous effort in network expansion in the Greater Bay Area,” the company said.

While its performance has not returned to pre-pandemic levels, Cafe de Coral is confident that it has a solid foundation for sustainable business growth.

Moving forward, the company expects digitalisation will continue to be a strategic revenue driver in Hong Kong. Store network expansion and cost-control discipline will remain the company’s strategic focus in Mainland China.