Thai omnichannel fashion retailer Pomelo will launch in Cambodia in the first quarter of next year with physical stores and an e-commerce platform. 

The company has signed a partnership agreement with local distributor Zando Group to make its Cambodian debut and the launch is also part of a strategy to expand further within Southeast Asia. 

Pomelo, founded in 2013 by David Jou and Casey Liang, has developed from an internet-only fashion firm to a major Southeast Asian omnichannel retailer, with physical stores in Thailand, Singapore, Malaysia, and Indonesia, as well as online shipping to 50 countries. 

The brand opened its first store in Thailand in 2018 with the Tap, Try, Buy concept, which allows customers to order an infinite number of things online without paying anything upfront. 

Due to its growing economy, rising middle class, and increased demand for high-quality products, Cambodia’s retail sector has attracted major foreign labels in recent years. 

MLB, a South Korean streetwear brand, also opened its first physical store in Cambodia earlier this year, in collaboration with Vietnamese distributor Maison Retail Management International (MRMI).