Footwear brand New Balance has opened four concept stores in Phnom Penh, marking its entry into the Cambodian market, The Phnom Penh Post reported.

The four stores are located at Chip Mong 271 Mega Mall and across three Aeon malls – Sen Sok City, Mean Chey, and Phnom Penh.

MAP Active Cambodia, a sports and lifestyle brands importer and distributor that manages the stores, said it intends to open two more New Balance stores in the country this year as part of a long-term plan to expand New Balance’s footprint in the country.