South Korean beauty conglomerate Amorepacific has launched its medical beauty label Aestura in Vietnam, partnering with local multi-brand retailer Beauty Box. 

The brand has also launched an online store on the e-commerce platform Shopee. Aestura’s line of 16 beauty products will be available across Beauty Box’s network of 17 stores in Vietnam. The brand held a promotional event at the Park Hyatt Saigon with the participation of media partners and beauty influencers. 

The Vietnam launch comes less than a year after the brand forayed into Japan, its first overseas market. After Vietnam, Amorepacific aims to roll out Aestura’s products in Thailand during the first half of this year. 

First introduced in 2015, Aestura was developed with Amorepacific’s derma-cosmetic technology.