South Korean cosmetics giant Amorepacific Corp will launch its medical beauty brand Aestura in Japan this week, its first foray into a foreign country.

Aestura will start selling its flagship line, A-cica 365, at 12 shops of Japan’s biggest beauty platform, @Cosme, today (September 1), according to officials.

Launched in 2015, Aestura is a basic skin care brand developed with Amorepacific’s derma-cosmetic technology.

Amorepacific will also open a special pop-up store at @Cosme’s Tokyo branch from September 13-26 in celebration of the brand’s official launch.

After launching in Japan, Amorepacific said Aestura plans to break into other Asia-Pacific countries next year, including Vietnam and Thailand.

The cosmetics giant currently sells many of its popular brands in Japan, including Innisfree, Etude and Hera.

This story was originally published by Yonhap, via Korea Bizwire.