Skims opens first pop-up store in Mainland China with Lane Crawford

(Source: Lane Crawford)
(Source: Lane Crawford)
(Source: Lane Crawford)

Skims, an American shapewear and clothing brand, has opened its first pop-up store in Mainland China in partnership with luxury department store Lane Crawford.

The pop-up, which takes the theme of Valentine’s Day, will open at the Chengdu International Financial until February 8.

The opening will feature captivating silhouettes from the brand’s Valentine’s collection, including intimates, luxuriously soft loungewear, and limited-edition gift sets.

The design includes the brand’s signature rounded edges and lustrous finishes, as well as its subtle pink highlights and melting heart-shaped objects.

“Launching our first-ever Skims Valentine’s Pop-Up Experience in Chengdu is an incredible milestone for Skims as we continue to expand in Asia and across the globe.” said Kim Kardashian, co-founder and creative director of Skims.

Sweet treats and an exclusive giveaway from the Skims-branded claw machine game will be included in the store. There will also be showcases of pink-branded buses, billboards, and a digital display on the Twin Towers.

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