French apparel brand Kiabi has entered the Indian market through a partnership with e-commerce platform Myntra.

“True to our international development strategy, which aims to provide all families with a reimagined fashion that combines quality, price, style, and sustainability, we are proud to connect with Indian families in this symbolic country as a longstanding partner in the production of our collections,” Kiabi’s international leader François Haimez said in a statement.

Myntra is expected to help Kiabi tap into India’s premium fashion market with the apparel company’s over 500 products in different categories.

Kiabi will have a dedicated online store on the Myntra app and will have further visibility through the latter’s video content offering, Myntra Minis.

“We are confident about building Kiabi into a household name with our huge base of premium shoppers, robust delivery network and keen understanding of India’s fashion needs,” Myntra VP of apparel, fast fashion, and international business Jayanti Ganguly said.