Tata Group’s jewellery brand Tanishq has increased its presence in Chicago with the opening of a store at 4300 East New York Street. 

The Chicago store will feature a specialised and exclusive workwear selection targeting the different demands of women on professional and casual occasions. 

Additionally, collections including Tales of Mystique and Rhythms of Rain feature worldwide and contemporary jewellery influenced by the cultural riches of Jodhpur, Rajasthan, and Kerala.

“Having already captured the imagination of the discerning consumer in New Jersey and Texas, Tanishq is excited to be entering another iconic American city with a diverse customer base who can now enjoy our unrivalled offering right at their doorstep,” said Kuruvilla Markose, CEO of Titan International Business. 

“Our stunning Chicago store plays a pivotal role in Tanishq’s global expansion, aiming to cater not only to the Indian diaspora but also to the broader American and international communities residing in the city, with an unrivalled offering of more than 2000 unique designs.”

Tanishq, which had previously established a presence in New Jersey and Texas, now has 420 outlets in India and is expanding internationally into Dubai, the UAE, Qatar, Singapore, and the US.