Paris Saint-Germain has opened a shop in Seoul, four years after the football brand launched in the country.  

The store, located in Gangnam, Seoul, has three storeys and includes a coffee shop. T-shirts, bandanas, keychains, pins, caps, and beanies from the partnership with South Korean company Soundshop Balansa will be sold exclusively and in limited editions in Paris Saint-Germain stores around the nation. 

“Paris Saint-Germain is generating exponential enthusiasm in South Korea,” said Sebastien Wasels, MD of Paris Saint-Germain Asia-Pacific. 

“The club has quickly established very strong connections with its supporters there. South Korea represents a strategic market for Paris Saint-Germain, and the opening of this new boutique is a crucial step to continue growing the club in Asia and beyond.”

Paris Saint-Germain says South Korea is its second-largest e-commerce market. On March 10, the company opened a new store in the Apgujeo area. 

Paris Saint-Germain has a global presence, including stores in New York, Miami, Las Vegas, Toronto, Tokyo, London, and Doha.