American denim cult Levi’s has opened its first stores in Dhaka and Chittagong under a partnership with local partner DBL Group, following the reopening of its new store in Bangkok this month as part of its Asia expansion plan.

Located on Banani Road, the brand’s signature theme touches the 210 sqm store with a NextGen Indigo style in a gradient-blue facade, which is a location for fashion-conscious selves and denim enthusiasts. 

Designed to elevate the shopping experience with digital innovation and cater to the local consumer, the store offers a product selection such as denim, non-denims and regional-tailored tops. The Banani Road store also showcases Levi’s Tailor Shop where customers can personalise the product on the spot. 

“This launch supports our direct-to-consumer focus and aligns with a dynamic market propelled by the consumer base and swift urbanisation in cities such as Dhaka and Chittagong,” said Amisha Jain, senior vice president and managing director of Levi’s South Asia-Middle East and Africa.

“With a population exceeding 160 million, the country presents significant opportunities for retail expansion. Our strategic market entry and distinctive strategies position us to forge a robust presence and foster sustainable growth.”