M19Minus, a skincare brand that works with artisans in Japan and South Korea, has opened a store at K11 Musea shopping centre in Hong Kong.

The new store is in addition to its Hong Kong shops at Lane Crawford IFC Mall at Central, Lane Crawford Time Square at Causeway Bay, and Lane Crawford Harbour City at Tsim Sha Tsui.

The Asian beauty brand is known for combining ancient Eastern and Western botanical knowledge in its patented formulations, and employing aesthetics in its packaging and store designs.

Among the aesthetic features of the new store are its red interior and a red vase sink with clear water flowing from the ceiling.

The store displays various facial and body care products including the award-winning Purge 000 Monster Beads cleanser and the Timeless anti-aging series.

It also sells the the Bund hair and body collection and the Cure Neo-Matrix DNA Repair Essence, along with the new patented Marine Bio-Microneedle Eye Reboot Solution series, which uses deep ocean elements for a non-invasive regeneration and brightening of the eye area.