K11 Musea and K11 Art Mall both enjoyed growth during the Lunar New Year and Valentine’s Day, with K11 Musea seeing a roughly 40 per cent increase in high-end consumer sales. 

During this year’s golden weeks of the Lunar New Year holidays (February 3 to 13), combined with the impact of Valentine’s Day, sales of jewellery, watches, and international luxury brands at K11 Musea increased by 80 per cent compared to the same period last year, while cultural and artistic boutiques increased by a 40 per cent year on year. 

Footfall at K11 Musea and K11 Art Mall increased by about 50 per cent, while visitor revenues grew by more than 40 per cent.

According to K11 Group, its “Cultural Commerce” business model has influenced its tenant mix. During the festive season, K11 Musea collaborated with numerous worldwide fashion labels to present a variety of arts and cultural activities, attracting visitor traffic and increasing sales. 

Meanwhile, K11 Art Mall, which predominantly serves the Gen Z population, has held limited-time pop-ups and weekend markets to commemorate the Lunar New Year and Valentine’s Day.