Luxury Italian menswear brand Kiton has launched its first boutique in Vietnam, in partnership with local distributor Thai Tuan Group.  

The store is located at Union Square Saigon Mall in the heart of Ho Chi Minh City and covers 150sqm

The design is described as luxurious yet simple, with lots of wood. 

According to the brand, this milestone represents not only Kiton’s expansion into the Vietnamese market, but also a bridge for cultural interchange between Italy and Vietnam. 

In March, Thai Tuan Group also partnered with luxury retailer Rene Caovilla to open its first store in Vietnam.