Australian cosmetic brand Aesop has opened its first store in Beijing, China, as part of its regional expansion strategy. 

Located in Beijing’s Wangfujing area, the store features House 19, a replica of the residences originally owned by a cousin of the Qing dynasty’s last emperor, Puyi. 

The interiors have both classical Ming dynasty furnishings and contemporary accents, while the outdoor space includes shades and communal areas inspired by ancient practices.

Stepping through the doorway, customers can enter the wide courtyard beneath fluttering silk, where the classic pergola was recreated as a retractable structure draped in waterproof canvas and scarlet xiangyunsha tea silk. 

The main house is designed with high ceilings and wooden rafters, typical of siheyuan architecture, to improve natural light and airflow.

Visitors can explore Aesop’s entire line of formulations, which are presented in teak structures inspired by classic step-beds during the Ming and Qing eras. The east pavilion, adjacent to the main hall, was renovated into a Sensorium, offering a glimpse into fragrance.

Customers can also join the brand’s Rinse and Return campaign by bringing used Aesop packaging to the store, which will be collected for future recycling.