Malaysian coffee brand OldTown White Coffee has launched its first brick-and-mortar store in The Philippines, as part of its market expansion strategy. 

The store, which is located in Caloocan’s SM City Grand Central, has a modern and minimalist aesthetic. 

OldTown White Coffee reportedly plans 50 additional locations this year across its home market, targeting Malaysia’s northern and eastern urban areas. 

Founded in Malaysia in 1999 and known as a halal coffee, OldTown White Coffee now has 200 branches in Malaysia and neighbouring countries, including Singapore, China, Indonesia, Australia, and the Philippines.

In 2018, the brand opened its concept store at Suntec City Mall, Singapore, pushing its growth in the international market.