Swiss luxury watch label Franck Muller enters Vietnam

(Source: Franck Muller)

Franck Muller, the Swiss luxury watch brand, has opened its first standalone store in Vietnam, following a rebrand in 2021. 

The boutique, located on Le Loi Street near the iconic Saigon Opera House, features a museum-like design with a neutral colour scheme. 

The boutique is divided into three sections, including an L-shaped main store on a split floor and an enclosed VIP room. The exterior, which avoids a traditional box-like structure, boasts double-door glass and is flanked by displays, including of the brand’s Grand Complications and Franck Muller-inspired art projects.

A dark gold steel pendant lamp inspired by the design of the Grand Central Tourbillon hangs in the centre of the store.

South Korean celebrity Jessica Jung is attending the brand’s opening ceremony today. 

Founded in 1991, Franck Muller offers luxury watches and has locations across the globe, including Thailand, Singapore, Dubai, and Japan. 

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