Luxury fashion house Louis Vuitton has launched a pop-up cafe in China’s Beijing, in partnership with Japanese coffee chain % Arabica.
Featuring both brands’ spirits “The journey is life itself” and “See the world through coffee”, the store is designed in a red – strikingly different to % Arabica’s typical white and LV’s normally-seen blend of rich brown and gleaming gold. It also has industrial elements in the design theme.
“This dream collaboration unites two brands renowned for their dedication to the exploration of quality, beauty and immersive experiences,” Vynce Nguyen, GM of The Kho Group – distributor of % Arabica in Vietnam – wrote on his LinkedIn account.
Located at 798 Art District, the pop-up location will last until July 28.
Earlier this year, Coach also expanded its footprint into the food and beverage business by launching its first concept dining experience in Jakarta, Indonesia.
