Italian luxury fashion brand N21 (Numero Ventuno) has opened its first store in South Korea at the Hyundai Department Store Trade Center, marking its entry into the Korean market.

Founded in 2010 by designer Alessandro Dell’Acqua, N21 is known for its modern yet feminine designs, offering a range of clothing, handbags, shoes, and accessories.

The new store incorporates the brand’s signature design elements, featuring a nude colour palette with materials like lava stone and translucent surfaces, creating a “bold yet luxurious” ambience.

It currently showcases the Fall/Winter 2024 collection, with key pieces such as the ‘Jewelry Sweater’ with signature jewellery buttons, oversized wool jackets, and long silk dresses.

Kolon FnC – which secured exclusive distribution rights for N21 in South Korea  – said it plans to use the new store to strengthen N21’s presence and name awareness.

With this addition, the company expands its portfolio of international brands, which includes Marc Jacobs, Neil Barrett, Valextra, and Khaite.