Reliance Retail’s Hamleys has opened its first exclusive retail store in Milan, Italy, in partnership with Giochi Preziosi.
The new 13,300 sq ft toy store is located at Corso Vittorio Emanuele II in Central Milan. Giochi Preziosi secured the exclusive right to operate Hamleys stores in Italy.
“The finest toy shop in the world is all set to bring its theatrical magic to Italy! We are excited to spread smiles with our expansion and are proud to partner with the Giochi Preziosi Group,” said Sumeet Yadav, CEO at Hamleys Global.
“The new store launch is timed perfectly with a refreshed store design concept, and we’re eager to weave new unparalleled experiences for children and families.”
The company will also launch a flagship store in Rome following the opening of the store in Milan, which sells curated toys from popular brands such as Lego, Nerf, and Barbie.
In addition, Build-A-Bear Workshop said it will open its first location, which will also be operated by Giochi Preziosi, at the new Hamleys store in Milan.
Build-A-Bear allows its customers to create their custom soft toys.
“We are thrilled to bring Build-A-Bear to Milan and in a beautiful and historic shopping gallery, where we can serve even more guests from around the world, and be part of creating special memories for them,” said Chris Hurt, COO at Build-A-Bear.
