Reliance Retail’s beauty platform, Tira, has a new CEO – Bhakti Modi – who will oversee the brand’s expansion. 

Modi, 30, has more than 10 years of expertise in the fashion, lifestyle, and beauty sectors of the Indian retail industry.  She previously worked for Aijo, a Reliance Retail-owned digital apparel company. 

Modi co-founded Tira alongside Mukesh Ambani’s daughter Isha M Ambani. 

Tira was founded last year to provide a tailored shopping experience for beauty fans across India. It also has a physical store at Jio World Drive that spans 4300sqft and was developed by Dalziel & Pow, a London-based design studio.

The launch of Tira was part of Reliance Retail’s foray into the e-commerce beauty market, in competition with Indian beauty stores Nykaa and Myntra.