Kate Spade New York has teamed up with Sanrio to celebrate Hello Kitty’s 50th birthday by launching a collection of bags and accessories inspired by the beloved character.

This limited-edition capsule collection blends the iconic character’s playful design with Kate Spade’s vibrant aesthetic.

It will include various items such as crossbody bags, tote bags, pouches, small leather goods, apparel, jewellery, keychains, and more.

Initially, the Hello Kitty x Kate Spade New York collection will be available at the Ginza flagship store this month, with prices ranging from US$69.22 to $521.63 (10,340 yen to 77,000 yen). 

The collection will roll out globally in select outlets starting in January next year.