Swarovski reports annual sales growth as turnaround in full motion

Swarovski x Ariana Grande bracelet
Swarovski has posted sales growth for the year December 31. (Source: Swarovski/Facebook)

Swarovski has posted sales growth for the year December 31, which management described as major progress thanks to its ongoing turnaround strategy.

The company’s revenue rose 6 per cent to €1.906 billion (US$2 billion), while like-for-like sales were up 8 per cent.

By region, Europe like-for-like sales jumped 11 per cent and the Americas grew 10 per cent. Asia also recorded a 3 per cent uplift despite China’s slowdown.

Jewellery sales grew 9 per cent, three times higher than the general market, and lab-grown diamond sales more than doubled versus the previous year.

On the bottom line, EBITDA was up double-digits, and operating profit was fully positive for the first time in five years.

CEO Alexis Nasard said the “strong and consistent results” were delivered in a difficult and volatile environment thanks to the company’s transformation strategy – ‘Luxignite’.

“In 2025, instability in our operating environment will likely persist, but as we celebrate our 130th anniversary, our focus will remain on the disciplined execution of our strategy, with a continued focus on superlative creativity, strategic investments, and financial rigour,” Nasard added.

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