British sportswear and fashion group Frasers Group says it will open more than 350 Sports Direct stores in Southeast Asia and India under its existing partnership with Indonesian retailer MAP Active.
The expanded partnership will see Frasers’ flagship sportswear brand grow further into Indonesia, as well as enter India, the Philippines, Thailand, Vietnam and Cambodia, the company said.
Frasers, majority owned by British billionaire Mike Ashley, has been targeting overseas deals with recent parternships in the Gulf region, Egypt, the Netherlands and others.
MAP Active is a unit of PT Mitra Adiperkasa Tbk and operates more than 40 exclusive sports and leisure brands.
Frasers Group launched Sports Direct into Indonesia through the joint venture in 2023.
- Reporting by Yamini Kalia in Bengaluru; Editing by Shinjini Ganguli, of Reuters.
